Today, BLACKENED American Whiskey announces the release of BLACKENED Cigars “M81” by Drew Estate, a passion project that brings together three immensely talented and vastly experienced cigar enthusiasts—Rob Dietrich, the Master Distiller & Blender of BLACKENED American Whiskey; James Hetfield, Metallica co-founder, singer and guitarist; and Jonathan Drew, Founder and President of Drew Estate.
The collaboration began with Hetfield and Dietrich, who frequently enjoy cigars together after forming a close friendship through their work together on BLACKENED. The BLACKENED Cigars “M81” by Drew Estate is an exploration into the deepest, darkest, and heaviest depths of the mystical Maduro leaf and is available to enjoy in four sizes.
“It is really a fun social thing for me, a fellowship, to have a few buddies sit around with a few sticks,” Hetfield says. “My buddy, Rob Dietrich, and I frequently enjoy cigars together, and he introduced me to Jonathan from Drew Estate. The three of us connected and shared each other’s vision and story about where we’ve been, what we like to see, what is important to us now, and we all came up with what a BLACKENED ‘M81’ Cigar would look and taste like. I love the Maduro leaf, and I’m super excited for everyone to try this.”
Having been friends for well over a decade, Dietrich and Drew always wanted to combine their talents to collaborate on something special, and this seemed to be the perfect opportunity. Samples from the Drew Estate portfolio were sent to Hetfield and Dietrich, who kept cigar journals to critique the cigars and identify what they liked and disliked about each one. After two years of enjoying and sampling cigars together, the group decided on the exact flavor profile that would become BLACKENED Cigars “M81” by Drew Estate.
“This was a project that was purely born from passion…for music, for fellowship, for life, and all the in-between moments within,” says Dietrich. “James, Jonathan, and I worked together to create what we feel like is the perfect cigar. The result is truly a monster of flavor—a triple Maduro, designed with definitive depth for darker and bolder palates.
BLACKENED Cigars “M81” by Drew Estate presents a journey through different Maduro leaves, starting with a thick and oily Maduro wrapper that’s grown in the rich volcanic soil of Mexico’s San Andres Valley. The blend includes a thick and meaty Connecticut River Valley Broadleaf Maduro binder and a filler blend of Nicaraguan and Pennsylvania Broadleaf Maduro tobaccos, including the boldest Pennsylvania Broadleaf ligero in Drew Estate’s vast tobacco inventory. Maduro to the Core, BLACKENED Cigars “M81” by Drew Estate is dark, bold, rich, and powerful with alluring notes of espresso, leather, and dark chocolate.
“Hetfield, Dietrich, and the Drew Estate team have dedicated an immense amount of time into this historic brand,” adds Drew. “BLACKENED Cigars ‘M81’ Cigars by Drew Estate reveals layer-after-layer of Maduro’s deepest, darkest, most magical, and mysterious character that narrates a defining story of just one thing … passion!!!”
Cigars and whiskey have always existed in perfect harmony, and BLACKENED Cigars “M81” and BLACKENED American Whiskey are no exception. Dietrich’s take on how these two worlds come together is, “The bold, ultra-dark tobacco of the triple Maduro embodied in the BLACKENED Cigars “M81” pairs perfectly with the quality and depth of BLACKENED American Whiskey’s sweet bourbon and earthy rye blend, with the brandy cask finish tying both the tobacco and whiskey together in an unrivaled experience of flavor.
Presented in beautiful copper-accented black 20-count boxes, BLACKENED Cigars “M81” by Drew Estate debuts in four sizes: Robusto (5 x 50), Toro (6 x 52), Corona Doble (7 x 50), and Corona (5 x 43). Exclusively available to Drew Diplomat Program participants beginning on Sept. 29, BLACKENED M81 Cigars by Drew Estate’s MSRPs are: $183/box or $9.15/cigar for the Corona; $189/box or $9.45/cigar for the Robusto; $197/box or $9.85/cigar for the Toro; and $207/box or $10.35/cigar for the Corona Doble.
ABOUT ROB DIETRICH
Rob Dietrich is the Master Distiller & Blender of BLACKENED® American Whiskey, and the former Master Distiller for Stranahan’s Colorado Whiskey. Rob has more than 15 years in the industry and is well-regarded for his unique limited-release, cask finish expressions such as Snowflake, Sherry Cask and more recently, the Masters of Whiskey series.
Rob is responsible for every aspect of production and is committed to not only maintaining the original recipe of Blackened, using artisanal methods and a handcrafted approach, but is also dedicated to creating contemporary and unique world-class whiskey. Rob Dietrich initially learned the art and science of distilling from legendary distiller Jess Graber whom he proudly calls his
mentor. His passion for music was honed across 10 years spent in the music business, beginning with working with Bill Graham Presents, and also as a freelance agent for a variety of venues like Colorado’s Red Rocks Amphitheater and The Fillmore in San Francisco and Denver, as well as producing and managing many tours and festivals. He is a veteran of the U.S. Army’s 10th Mountain Division and served from 1992 to 1995. His two tours in Somalia as well as relief operations in Haiti helped shape his life-affirming philosophy.
ABOUT SWEET AMBER DISTILLING CO.
Established in 2018, Sweet Amber Distilling Co. is a producer of hand-crafted spirits. Helmed by Co-Founder and CEO John Bilello, Sweet Amber launched with the creation of BLACKENED® – a masterful collaboration between late whiskey luminary Dave Pickerell and rock icons Metallica, which is now available in all 50 states and parts of Canada, with plans to expand rapidly. Sweet Amber is a nimble, dynamic organization that is completely virtual, allowing a greater flexibility, efficiency, and geographic coverage across the U.S. with depth of experience in the spirits and music industries.
Formed in 1981 by drummer Lars Ulrich and guitarist/vocalist James Hetfield, Metallica has become one of the most influential and successful rock bands in history, having sold nearly 120 million albums worldwide and generating more than 15 billion streams while playing to millions of fans on all seven continents.
The band’s several multi-platinum studio albums include Kill ‘Em All, Ride The Lightning, Master of Puppets, …And Justice for All, Metallica (commonly referred to as The Black Album), Load, ReLoad, St.
Anger, Death Magnetic, and most recently Hardwired…To Self-Destruct, released in November 2016 and charting at #1 in 32 countries. Metallica’s awards and accolades include nine Grammy Awards, two American Music Awards, multiple MTV Video Music Awards, and a 2009 induction into the Rock & Roll Hall of Fame. In June of 2018, the band was awarded one of the most prestigious musical honors in the world: Sweden’s Polar Music Prize.
ABOUT DREW ESTATE
Founded in 1996 in the DUMBO neighborhood of Brooklyn, New York, Drew Estate has single handedly defined modern day cigar culture through a hard-hitting, authentic, bottom-up approach to lifestyle branding and culture building.
Our mission and manifesto is “The Rebirth of Cigars,” which we amplify through our uncanny authenticity, high energy and through deeply-loved brands produced from La Gran Fabrica Drew Estate in Estelí, Nicaragua, such as: ACID, 20 Acre Farm, Deadwood, Factory Smokes, Herrera Estelí, Isla del Sol, Kentucky Fire Cured, Liga Privada, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial and Undercrown; and the celebrated Barn Smoker, Cigar Safari and Freestyle Live experiential events. Learn more about our story and our brands by visiting Drew Estate.