Iconic British band IRON MAIDEN were presented with a gold disc by Tony Harlow, the head of Warner Music UK, at the first of their two sold-out shows at London’s O2 Arena last Friday in recognition of their critically acclaimed studio album Senjutsu selling over 100,000 physical copies in the UK.
Lead singer Bruce Dickinson says, “Gold? That’s fantastic! From the launch of the first Senjutsu track, ‘The Writing On The Wall’ we knew that this album would work really well live and we’re delighted that fans totally bought into an album with four songs over eight minutes long and another that is almost 13! This UK tour has been incredible and it reminds us how much our music – both new and historical – means to fans both in the UK and all round the world.”
Manager Rod Smallwood says, “It’s terrific to continue to be awarded GOLD discs whilst touring through the great cities of Europe with a set containing five songs and around 50 minutes from this latest album, and the fans are loving it! It’s a vindication of the band’s intent to perform new music and the relationship we have with our fans that we continue to sell past landmarks like this in our home country and globally.
We’ve always been proud to fly the flag for Britain and to be acknowledged with yet another gold album here is very satisfying. I think this makes it about our 20 somethingth(!) UK gold album going back over 40 years! Some record in more ways than one!”
Warner Music MD Tony Harlow says: “At Parlophone/Warner we’ve been lucky enough to represent Iron Maiden for a good number of years now and my personal involvement professionally with them goes back much further.
I remember Manager Rod Smallwood telling me way back then that, “Maiden and Metal will always be there, strongly bubbling under the media fads of the day. Metal fans rely on quality and integrity, and we will always deliver on that”.
Watching the band at the O2 last Friday, some 30 years later, is proof that he had that completely right and the result is yet another gold album. Maiden don’t compromise, don’t sell out, and never disappoint. That’s why so many people wear their colours. It’s an honour and a privilege for us to work with them and we are super proud to give them this latest award. Even if it’s a drop in the ocean of over 5 million albums sold in the UK alone”.
In an era of streaming, where physical sales of albums have taken a back-seat, IRON MAIDEN continue to thrive as one of the most successful rock bands on the planet. Their remarkable attention to detail and quality in all things means that fans around the globe, including the UK, still purchase physical vinyl albums and CDs in quantities beyond the imagination of many of today’s artists.
In addition to record sales, the band are one of the biggest-selling live acts globally. Their last tour – Legacy Of The Beast – played to over THREE MILLION people worldwide, and during the course of more than 30 sold-out dates of this year’s The Future Past Tour IRON MAIDEN will play to in excess of 750,000 fans. They have just taken this spectacular show into seven huge arena shows across the UK, selling them out months in advance.
The Future Past Tour continues through Europe this summer, heading into western Canada for three arena shows in late September and early October prior to playing at Power Trip Festival in Coachella on October 6th, alongside Guns’N’Roses, AC/DC and Metallica.
Praise for The Future Past Tour
“A masterclass in relentless entertainment” – The Times
“Thrillingly, cinematically grand” – The Guardian
“No other band can match the east-London six-piece for their combination of rich back catalogue, ardent fandom, playful theatricality and savvy business acumen” – Daily Telegraph
“Vital and vibrant… imperious [and] magnificent… their place as heavy metal’s definitive band is timeless” – Metal Hammer
“Fucking awesome… the outpouring of sheer adulation from this completely sold-out crowd threatens to rip off the roof” – Kerrang
“A definitive heavy metal show for the ages” – Daily Express
“The entire show, resplendent in special effects, is outstanding and an amazing piece of musical production” – Scottish Music Network
“This was one impressive spectacle. Maiden continue to create and innovate… absolutely stunning from a band still at the very top of their game” – Yorkshire Post
“A full-on performance from this talismanic band. Iron Maiden just keep on going with such a high level of quality… like a vintage wine they just keep getting better and better” – Birmingham World
“It’s a masterclass in rock goddery… these icons of the metal scene assail every sense during a two hour show heavy on theatricality” – Birmingham Mail
“Highly theatrical, it’s an exhilarating widescreen cinematic performance showing just why they remain such a musical force in the world of rock and metal.” – Louder Than War