Released yesterday, ‘Now and Then‘, has already featured in thousands of videos on TikTok.
The song was made by combining John Lennon’s original recordings with AI, a fusion of old and new that’s being mirrored as Gen Z take to TikTok to express their love for the new release:
- https://www.tiktok.com/@rachelocool/video/7297029593750342943
- https://www.tiktok.com/@juicyloans/video/7297023664648736043
- https://www.tiktok.com/@.abbie.05/video/7296880541582806304
The song has also kicked off a new trend where creators compare pictures of them ‘now’ vs ‘then’, reflecting on their respective journeys over the years.
Snippets of the track on the Beatles’ official TikTok page have over 4.5 million views, with some brilliant comments from users, including “Never thought in my young life I would witness a song being released by the Beatles” and “I’m crying this is so good”.
Pre-order Now And Then: https://TheBeatles.lnk.to/NowAndThenYT
Pre-order Red and Blue: https://TheBeatles.lnk.to/RedAndBlue2…
