Mongolian rock bandThe HUreturn with a huge new single ‘This Is Mongol’, out everywhere today.
Ahead of their second official studio album, set for release later this year via Better Noise Music, The HU share new track ‘This Is Mongol’.
As with all of their music, The HU connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the new, epic official video for ‘This is Mongol’, also released today.
The deeply meaningful lyrics in their new track uplift the Mongol people, as the band wishes for prosperity and peace among all. Previously debuting at #1 on the World Album and Top New Artist charts with their 2019 debut album The Gereg, the band are excited to start dropping new music for fans. Currently on their Black Thunder Tour, The HU also recently played two incredible Coachella sets, earning an array of critical acclaim.
In celebration of their new single and upcoming album, The HU have also released a visually stunning official music video directed by John Connor Hammond. The video is set in the Mojave Desert and showcases the band energetically performing their inspiring new single ‘This Is Mongol’ amongst the incredible landscapes, creating a story that’s both sacred and surreal. Watch here
Speaking about the video, singer and tumur hhuur player Jaya says: “We shot in the Mojave Desert, Nevada and the environment reminded us of the Gobi Desert in Mongolia. We enjoyed shooting the video, it happened during our tour and it gave us a little break to reminisce about home. The song perfectly matched the environment we made the video in. It was one of the best memories we created as a band and it was special because our producer Dashka was with us to oversee the whole process.
Thrilled to be sharing more of their Mongolian roots, producer Dashka adds, “Creating this song meant so much to me. We are announcing our arrival through music and specifically through this song. In these uncertain times, I hope we are bringing positivity, empowerment and strength to fight for better days.”
Over the last several months, the band have been recording new material in their homeland of Mongolia and shared an update from the studio with fans on their YouTube channel HERE. While on their current headlining tour, the band has been teasing the new music from their much-awaited sophomore album, out later this year. The tour continues across the southern U.S. – for more information on The Black Thunder Tour, visit https://www.thehuofficial.com/tour-1
Soon after, The HU will continue their trek across North America, as they head out on tour with Megadeth, Five Finger Death Punch, and Fire From The Gods. The tour, presented by Live Nation, will span over 30 dates, closing out on October 15 in Salt Lake City, Utah. Concertgoers are promised an intense multi-faceted night of heavy rock music. Tickets on sale now.
Enkush, who also sings and plays the morin khuur, shared his thoughts on their tour dates with Five Finger Death Punch and Megadeth, “We grew up listening to Megadeth and can’t express how much they have inspired and motivated us to do what we love every day, so you can only imagine our excitement for our next tour with them. Everybody knows Megadeth is one of the four biggest trailblazers in thrash metal and to be performing with a modern band such as FFDP is truly going to be legendary. Although it will be our first time performing with them, we will bring our A-game on this tour.”
Last year The HU were involved in Metallica’s Special 30th Anniversary Blacklist Reissue
Covers Project, for which they covered the legendary band’s ‘Through the Never’. They appeared on the track listing alongside some of the biggest names in music – Elton John, Miley Cyrus, Yo-Yo Ma, St. Vincent, Phoebe Bridgers, J Balvin with the Neptunes, Weezer and many more.
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing”, accurately highlighting the cultural importance and unique musical identity of The HU.
Founded in 2016 in Ulaanbaatar, Mongolia, The HU – Gala, Jaya, Temka and Enkush – are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, ‘Yuve Yuve’ and ‘Wolf Totem’, were produced by the band’s producer, Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”
Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life.
They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm.
And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s ‘Sad But True’, which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021, alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more.
The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The HU will tour with Five Finger Death Punch and Megadeth starting August 19th 2022.
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