Rock outfit Daughtry fights for the heart and soul lost to an AI-run world in the epic visual for their new single, ‘Artificial‘.
Releasing their first original material in over two years, the new Big Machine Records signees usher in a fresh sonic era as frontman Chris Daughtry faces down a cyborg clone against a backdrop of crumbling cities and raining fire.
Their most ambitious project to date, the cinematic music video spins a cautionary tale about the dangers of a planet overrun by artificial intelligence, a narrative that feels even more timely as artist unions fight for fair pay and protections from AI interference.
“‘Artificial’ is about the potential nightmare that AI could become and the idea that everything and everyone could eventually be replaced, essentially to perfection, and rendered obsolete,” Daughtry explains.
However, the heart and soul of humanity and the ability to feel love, sadness, and compassion can never be replaced. While there are plenty of applications where AI can improve our lives and assist in many areas of creativity, I feel it’s imperative that we find a way to protect our musicians, actors, writers, and all creative outlets from being destroyed.
“I am so incredibly proud of this video,” Daughtry continues. “Everyone worked so hard to see this vision come to life, and it is easily my favourite thing I’ve done in my career.”
The release follows the launch of Daughtry’s Bare Bones Tour, plotting a rare acoustic run with 26 new US dates running throughout the autumn.
Alongside Billboard chart-topping rocker Ayron Jones, who is set to open on select stops, the upcoming performances mark a unique opportunity to highlight the stars’ powerhouse musical versatility and vocal prowess in the most intimate of settings.
For more information, visit daughtryofficial.com.
ABOUT DAUGHTRY: Daughtry, one of the most visible and best-selling rock bands of the 21st century, has sold out concerts across the globe. Their debut album, the self-titled Daughtry, was the top-selling album of 2007 and was the fastest selling rock debut album in Soundscan history.
It was also nominated for 4 GRAMMY® Awards and won 4 American Music Awards and 7 Billboard Music Awards, including Album of the Year. Subsequent albums, Leave This Town (2009), Break The Spell (2011), and Baptized (2013) have all gone Platinum, with Cage To Rattle (2018) certified Gold.
In 2021, Daughtry released their album Dearly Beloved, which marked a return to their rock roots and a return to the top of the rock charts with their singles ‘World On Fire’, ‘Heavy Is The Crown’ and ‘Changes Are Coming’, each reaching the Top 10 on Billboard’s Rock Airplay chart.
With the success of their 2023 smash cover, ‘Separate Ways (Worlds Apart)’ featuring Halestorm’s Lzzy Hale, charting yet another Top 10 success, the band ushers in a new sonic era on their latest epic track, ‘Artificial’. Catch the rock outfit on the road this autumn, as they strip it back in the states on their Bare Bones Acoustic Tour. For dates and more information, visit daughtryofficial.com.
Official Website: https://daughtryofficial.com/