In the world of rock’n’roll, ambition should never be a dirty word, and with the huge slice of stadium rock that is ‘Wild Honey’, The Karma Effect are laying their aspirations out on the table.
Bluesy, heavy but with a powerful melodic edge, ‘Wild Honey’ finds the band channelling the good time rock’n’roll spirit of their forebears.
The track features a soaring Hammond organ from keyboard player Seb Emmins, which lifts the catchy-as-hell chorus into an arena-sized future classic.
A couple of us went out to a show whilst we were writing this record, the lyrics of the song are essentially about that night and the people we met!” frontman Henry Gottelier says of the lyrics, which perfectly capture the feeling of being in an underground rock club and letting your inhibitions take over.
The song is the third single from the band’s forthcoming sophomore album, ‘Promised Land’ and the accompanying video was filmed at London’s iconic bar Slim Jim’s Liquor Store and directed by Lewis Cater (Shinedown, All Time Low, The Hunna).
Emerging from the UK’s vibrant hard rock scene during the pandemic, The Karma Effect meld the hip-shaking blues rock stylings of contemporaries like The Temperance Movement and Greta Van Fleet, with the keyboard sheen and melodic songwriting of classic stadium rock bands like Foreigner.
‘Promised Land’ offers 10 tracks of raw, hook-laden rock’n’roll positively gleaming with 80s shimmer. Recorded at MRC Studios and The Hive Studios with Michael Charman, the album was built on escapism from start to finish. “When we were creating the album, it felt like we had found our own bubble of utopia – nothing in the outside world mattered in those moments. That’s exactly what we want to offer anyone who takes the time to listen to the album,” the band elaborate.
Self-releasing their debut album in 2022, the band actually released that record before they’d had a chance to properly play live (due to Covid restrictions). However, they’ve been making up for lost time, playing 11 festivals in 2023 alone, including Planet Rock Radio’s Winter’s End and Steelhouse Festival, as well as enjoying sold-out headline shows across the UK and support slots with UK Top 10 artists like Massive Wagons and Scarlet Rebels, as well as transatlantic label mates The Bites, all the while refining a colossal live sound.
The result being that the band captured this lightning in a bottle for the set of highly impressive songs on ‘Promised Land’.
Recently signed to legendary independent label Earache Records, the band look set to take the next steps to becoming one of the most exciting names in British Rock. With more new music to come plus a plethora of lives dates as a headliner and in supporting Bad Touch, 2024 looks set to be a huge year for The Karma Effect.
‘Promised Land’ is available to pre-order now at earache.com/thekarmaeffect on limited edition vinyl (including signed yellow vinyl), signed CD and more.
